We help contractors show up first when customers search for their trade. H&M Strategies is an SEO company for contractors, built by people who grew up around the trades. We rank roofers, HVAC companies, general contractors, and specialty trades in Georgia, South Carolina, and beyond.
When someone needs your trade, they open Google before they open the phone book. SEO for contractors decides whether they find you or your competitor.
A homeowner who types "roof repair near me" or "AC not cooling Savannah" is ready to hire. They usually call one of the first businesses they see. If your website is buried on page two, those calls go to the contractor who invested in SEO.
Contractor SEO puts your business in front of people at the exact moment they need your work. That is why it converts better than almost any other marketing channel we run.
Paid ads work while the budget is on. The moment you pause, the leads stop. SEO builds an asset you own. Every optimized page, review, and local citation keeps working month after month.
We often pair Google Ads with SEO so you get leads now while your organic rankings build for the long haul. See our Google Ads for contractors and local SEO for contractors pages.
A complete SEO program built for the way contractors actually get hired, not a generic checklist.
We optimize your Google Business Profile and service-area pages so you show up in the local map pack when customers search your trade plus a city or "near me."
We research the exact terms your customers use, then build and optimize a page for every service and every market you want to own.
Fast, mobile-first, clean structured data. We fix the technical issues that quietly hold contractor websites back in search.
Reviews drive both rankings and trust. We help you earn more of them and manage the reputation customers see before they call.
Service pages, local guides, and FAQ content that answer real customer questions, earn rankings, and turn visitors into phone calls.
We track calls, form fills, and rankings so you can see exactly what your SEO is producing. Every one of our sites ships with lead tracking built in.
We tailor the strategy to your trade. Pick yours below, or reach out if you don't see it listed.
Rank for roof repair, replacement, and storm work in your area.
Own AC repair, heating, and install searches all season long.
Win remodel, addition, and new-build searches in your market.
Get found for panel upgrades, wiring, and electrical repair.
Rank for drain cleaning, water heaters, and emergency plumbing.
Rank for interior, exterior, and commercial painting jobs.
Reach GCs and industrial buyers searching for custom fabrication.
We are not guessing. Here is what search-first marketing has done for the contractors we partner with.
Year-over-year revenue swing for Coastline Heating & Air (Feb-Jul 2025 vs 2026) after we rebuilt their lead-capture site and shipped 18 localized service-area pages. That is a 65% year-over-year increase in tracked job revenue.
For MPI Fabrication, we fixed the AI-visibility setup and rebuilt their search presence so the right industrial buyers find them online.
We built and launched a new website for Coastal Roofing of Georgia with local SEO baked in from day one so they rank across middle and south Georgia.
Revenue figures reflect a named client's tracked job revenue after partnering with H&M Strategies, shared with permission. We credit only what is attributable through tracked forms and calls.
Common questions about SEO for contractors
Further reading: How Local SEO Drives Construction Leads and Construction Lead Generation for Contractors. You can also explore our local SEO for contractors and SEO for construction companies pages.
Let's build an SEO plan that puts your contracting business at the top of Google when customers are ready to hire. Start with a free, no-pressure review of where you stand today.