Our Process

Built around your ideal customer. Not lead volume.

Most agencies pitch you on lead volume — bigger numbers, fuller phones, more “opportunities” that drain your week. We don't. We build marketing systems that bring you the specific customers your business was built to serve, then stay in the work with you as your market evolves.

Why It Matters

A roofer doesn't need more calls. They need the right calls — homeowners ready to replace a 20-year roof in their target ZIP, not yard-sign-budget inquiries from two counties over. Our process is built around finding and reaching that customer.

The Process

Four phases. One partnership. Built for trades that want the right growth.

01
Discovery 2–3 weeks · 2 working sessions

We sit down. We listen.

Most agencies start with a template. We start with a conversation. Before we touch a website, write a line of copy, or run an ad, we spend real time understanding who your ideal customer actually is and where they look when they need what you sell.

  • Who is your perfect customer? Job size, decision triggers, geo, who's making the call.
  • Who is NOT your customer? The price-shoppers and impossible-job inquiries we filter out by design.
  • Where do they actually look? Google, GBP, Nextdoor, neighborhood Facebook, referrals — each trade is different.
  • What's already working and what's broken? Full audit of your current site, search visibility, reviews, ads, and lead flow.
02
Build 4–8 weeks · Platform tuned to your audience

We build the platform around that customer.

Now that we know who you're trying to reach, every part of your marketing gets designed around that specific person — not a generic template, not your competitors' playbook. Yours.

Website tuned to their search intent + decision triggers
SEO & content matched to the exact phrases they search
Google Business Profile engineered to win the local 3-pack
Paid ads locked to your audience, geo, and demographic
CRM & routing into Jobber, HCP, or ServiceTitan
Brand & visuals with drone photography + project galleries
03
Monitor & Improve Ongoing · Daily monitoring, monthly reviews, weekly deploys

We watch. We adjust. We grow with you.

Marketing isn't set-and-forget. Markets shift. Competitors move. Google changes the rules. Your business grows past its old ideal customer. This is the work that never stops — the work most agencies quietly skip after the launch invoice clears.

  • Live analytics in your customer portal — SEO position tracking, social reach, lead flow visible 24/7. No "we'll send a report next month."
  • Monthly performance reviews — plain-English summaries of what converted, what didn't, what we're changing this month, and why.
  • Weekly on-page improvements — published Wednesday-deploy cadence. SEO, content, page-speed, schema. Documented.
  • Ad spend optimized for lead QUALITY — cost-per-qualified-lead, not just cost-per-click. Bad lead sources get cut quickly.
  • Quarterly strategic reviews — revisit the ideal customer profile, geo footprint, and channel mix every 90 days.
Throughout Every Phase Standing cadence · Open channel · Quarterly + annual reviews

We meet. Regularly. Because markets change — and so do you.

Every phase above happens in partnership with you, not for you. We schedule recurring touchpoints to stay aligned as your business evolves and as the market shifts beneath all of us.

Standing check-ins Biweekly or monthly working sessions. Same time, same day, every cycle.
Open channel Direct text or Slack between meetings. No support-ticket queue.
Quarterly strategy Every 90 days we revisit the ICP, channel mix, and the next quarter's roadmap.
Annual market review Once a year we step back and lay out the year ahead together.

Ready When You Are

Start with Phase 1.

Every engagement begins with a free, no-pressure discovery call — a 45-minute conversation about your business, your customers, and what you're actually trying to grow. If we're a fit, we'll show you what Phase 2 would look like. If we're not, we'll tell you that too.